Whether we choose to embrace it or not, the meeting - which now can take place nearly anywhere and at any time - has become the de facto epicenter of where business gets done. For professional services like law or consulting the client-facing meeting is also an opportunity to shine a light on the best facets of the business, qualities like punctuality, advanced technology, and flawless execution. By making the most of meetings, the business enhances its standing, differentiates itself from competitors, and attracts and retains high quality employees.
The pressure for “meeting excellence” is intense given what can happen when mistakes occur like double-booked rooms, video conferencing delays, and catering that was never delivered. These disasters make meetings memorable in all the wrong ways. In today’s hyper-competitive markets, those failures can mean the difference between a follow-up meeting and a cold shoulder.
This holds especially true for the top law firms, where highly paid professionals with high expectations meet in high-rent offices. The largest firms, which may have as many as 2000 lawyers working from 20 global offices, annually hold over 50,000 meetings in total. That’s quite a few billable hours spent in meetings.
To ensure that these meetings and events meet their exacting standards, most firms have a conference planning and services staff in one of more of their main offices. “We deliver on perfection,” explained one legal conference service manager. “There’s no tolerance for any failure, including water. It’s all about the timing, all about showing the clients that we’re the best.”
Customer Perspective: Addressing the Challenges of Scheduling Legal Meetings
Law firms care deeply about customer service, client satisfaction and efficient space management. Many firms have recently undertaken utilization studies and renovation efforts to more closely align their physical space with the new ways employees and partners are meeting and the communication technology they’re using to facilitate their work. Conference and event managers have also turned to comprehensive meeting and room scheduling solutions to address these challenges and eliminate meeting mistakes.
To better understand those needs, we recently reached out to 10 directors, managers, and coordinators from global law firms who are directly responsible for meeting scheduling. We discussed their roles, challenges, and use of technology. Their comments provided insights into four key areas of concern and how they are addressed by an end-to-end meeting and room scheduling solution. For their detailed responses and advice, download the full blog post - How Law Firms Achaive Flawless Meetings.